Products and endorsement

In early 2001, Spears signed a multi-million dollar promotional deal with Pepsi that included television commercials, point-of-purchase promotions, and Internet ties between Spears and the company. Britney Spears has earned over US$370 million from her many, multi-million dollar advertisement and endorsement deals all around the World..She has published four books, including A Mother's Gift, and released seven DVDs, including her self-produced 2005 reality series Britney & Kevin: Chaotic. Other Spears products include a doll and a video game. She participated in seven tours including "The Onyx Hotel Tour" in 2004. She has grossed over US$350 million from tour ticket sales and over $185 million in merchandise from her tours, the most ever grossed by a performer (male and female).
Spears endorsed her first Elizabeth Arden fragrance "Curious" in 2004. The perfume netted more than US$190 million in one year of sales, making it the best selling perfume of 2004. To date it has netted over US$590. It sold over 570 million bottles to date (April 2008); on average every 1 in 12 people owns a bottle of the highly successful perfume. In September 2005, Spears released the fragrance "Fantasy" with Elizabeth Arden, which also saw great success.These were followed by the release of two more fragrances of "In Control" and "Midnight Fantasy" in 2006. Her latest Elizabeth Arden fragrance "Believe", was released in September 2007.